Ruffles Potato Chips 245g

Ruffles is the name of a brand of ruffled (crinkle-cut) potato chips created by Atlanta-based H.W. Lay & Co. The Frito Company acquired the rights to Ruffles brand potato chips in 1958. It later merged with H.W. Lay & Co. in 1961.

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds. Its longtime official product slogan is "RRRuffles Have Ridges!" The ridged corrugations are designed to create a sturdier, crunchier potato chip less prone to breakage in the bag, as well as standing up to stiffer dips. From the one of the websites which is about food, the author who analyzes Ruffles states that “The schtick with these chips is that the deeper ridges provide more cavities for scooping up dip. And Ruffles came up two "complementary" dips that each "pair" with one of the chips” (Souza).

Ruffles Potato Chips 245g
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Price: 4.99